Creative Agency Rebrand

Prism Creative was an agency that outgrew its own identity. Their original branding was too "corporate" for the high-end, edgy creative work they were now known for. They were losing pitches to competitors who looked more modern, despite having a superior portfolio. They needed a complete visual rebirth.

We developed a concept based on "refraction"—the idea that Prism takes a client's light and turns it into a spectrum of possibilities. We created a dynamic logo that changes based on where it's used (digital vs print). We delivered a 200-page digital brand book, custom typography, and a motion-first design system that ensures their brand looks alive on social media and video.